Senior Financial Leadership

The CFO your brand has been missing.

Senior finance leadership with deep consumer experience — available fractionally, embedded in your business, accountable to your growth.

Let's Talk How We Work

Who We Work With

Built for consumer companies at an inflection point.

You've got real revenue, real complexity, and a board asking harder questions. You need a finance partner who understands your business — not a generalist.

DTC / E-commerce

Direct-to-consumer brands
CAC, LTV, contribution margin, inventory — the metrics that determine whether growth is working or burning cash.

CPG

Consumer packaged goods
Retail margin, trade spend, velocity, and the financial model that makes your next raise or partnership defensible.

Consumer Tech

Apps, platforms & subscriptions
Cohort economics, payback periods, and the financial narrative your Series A or B investors are actually looking for.

Why Variance CFO

A CFO who has lived inside consumer brands.

Deep operating experience across DTC, CPG, and consumer tech — available to your company without the full-time commitment.

See Kevin's background and experience →

Consumer-native
DTC, CPG, and consumer tech across categories and stages — this is the work, not a practice area.
Stage-diverse background
Early-stage through Series B and beyond, including a co-founded company from zero to acquisition.
Operator, not advisor
Embedded in the business and accountable to outcomes — not a consultant who shows up monthly with slides.
CFO-led, always
Every engagement is personally led. The work isn't delegated to a junior team after you sign.

Engagement Models

Right-sized for where you are.

Every engagement is a monthly retainer built in two parts: a base covering CFO-led FP&A, and a scope layer built around your strategic priorities.

Foundation
Reporting
The financial foundation every company needs, delivered on a reliable cadence.
  • Monthly close and management reporting
  • KPI tracking and variance commentary
  • Cash flow visibility
  • Accounting team coordination
Includes base FP&A retainer
Most Common
Advisory
Everything in Reporting, plus forward-looking analysis and investor-ready financials.
  • Everything in Reporting
  • Annual budget and rolling forecast
  • Unit economics and margin analysis
  • Fundraising and lender preparation
Includes base FP&A retainer + advisory scope
Full Scope
Strategic
A deeply embedded CFO relationship for companies navigating real complexity.
  • Everything in Advisory
  • Investor and board reporting
  • Board meeting attendance
  • M&A and transaction support
  • Finance team hiring and management
Includes base FP&A retainer + full strategic scope

How It Works

From first call to embedded partner.

Most engagements are up and running within two weeks. No long procurement cycles, no onboarding delays.

01
Discovery
30–45 minutes on your business, your stage, and where finance is creating friction or risk.
02
Scoping
A clear proposal: scope, deliverables, and a flat monthly retainer. No billing surprises.
03
Onboarding
Into your systems, building the financial foundation, and establishing a working rhythm.
04
Ongoing
Monthly deliverables and a finance partner who shows up when the decisions are hard.

Get Started

Ready to put finance
to work for your brand?

Most engagements start with a 30-minute conversation. No decks, no pressure — just a direct discussion about where you are and what you need.

Let's Talk

Or reach us at hello@variancecfo.com  ·  See Kevin's background and experience →